In true seafaring fashion, Paul & Shark unveils its SS26 collection, Reflections of Light, against the backdrop of the Greek island of Milos. Framed by the raw Mediterranean shorescape, the cinematic campaign images capture sky and sea merging into an unbounded horizon.

The spirit of the sea has shaped Paul & Shark since its origins, where the preparedness of the explorer is continually tested by the unpredictability of the ocean.

Founded in 1976 in Varese, Italy, the family-owned brand continues to channel this maritime spirit until today. Italian craftsmanship meets technological innovation in the form of timeless designs. It’s not merely a nautical look: the brand’s fine materials are designed to protect, endure, and adapt to changing environments, while looking good.

For SS26, the colour palette features Paul & Shark’s signature blue, elevated neutrals, and sharper bursts of colour inspired by the coastal surroundings.

Among the collection’s highlights are Paul & Shark’s “Hybrid” offerings, where technical performance and elevated fabrics converge. Take their Aqualeather suede bomber jacket, for example. A suave and refined outerwear piece at first glance, it carries a subtle functional edge. It’s crafted from suede specially treated to become water and dust resistant. Suede is traditionally known for its difficulty to maintain; here it evolves into practical outerwear to resist the elements. 

Another piece that’s on our wishlist: the silk and cotton Hybrid jacket with Typhoon Platinum technology. The jacket remixes natural fibres with the strength of performance wear, offering advanced protection. It’s watertight, breathable and wind resistant. 

Elsewhere, there are T-shirts and knitwear crafted in Piuma cotton, made from highly prized Giza cotton with extra-long fibres. Lightweight, luxe and durable, these are staples that will follow you anywhere—whether you’re in a boat or not.

For those who have spent time navigating the elements, the arduous experience often leaves a lasting imprint. Paul & Shark’s SS26 collection responds with garments that offer reliability, comfort, and protection when it is needed most, tying a bowline between luxury and function.

Visit Paul & Shark at UG25, Upper Ground Floor, The Starhill 181, Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. Tel: +603-2110-2466